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AI in Education: Global Market Analysis 2025–2030

Market sizing, vendor landscape, and adoption trajectories across K-12 and Higher Ed

SmartMaya AI Research TeamDecember 1, 202568 pagesMarket Analysis
Market Analysis

Abstract

The global AI in education market is projected to reach $47.7 billion by 2030, growing at a CAGR of 38.4%. This analysis provides the most current market sizing, vendor landscape assessment, and adoption trajectory modelling available — covering K-12, higher education, and corporate learning.

The report identifies five macro forces reshaping the EdTech AI landscape: the mainstreaming of AI tutors, the emergence of AI-native curriculum design tools, regulatory pressure on data privacy, the growing divide between early-adopter institutions and the laggard majority, and the shift from tool-centric to outcome-centric procurement.

Procurement leaders, investors, and education strategists will find the vendor competitive matrix, regional adoption heat maps, and 5-year scenario models directly applicable to planning and investment decisions.

Key Findings

Global AI in education market reaches $47.7B by 2030 at 38.4% CAGR
K-12 leads adoption volume; higher education leads spend per-institution
AI tutoring tools show the highest engagement retention rates: 74% vs 41% for traditional e-learning
Regulatory risk is highest in EU and Southeast Asia — GDPR and PDPA enforcement is accelerating
The top 10 vendors control 62% of institutional spend; disruption is highest in the SME/startup segment
Districts and institutions prioritising AI literacy alongside AI tools see 2.1× better student outcomes

Table of Contents

  1. 1. Executive Summary
  2. 2. Market Sizing Methodology
  3. 3. Global Market Forecast 2025–2030
  4. 4. K-12 Segment Deep DivePurchase to access
  5. 5. Higher Education Segment Deep DivePurchase to access
  6. 6. Corporate Learning SegmentPurchase to access
  7. 7. Vendor Competitive MatrixPurchase to access
  8. 8. Regional Adoption Heat MapsPurchase to access
  9. 9. Regulatory LandscapePurchase to access
  10. 10. Five Macro Forces Reshaping the MarketPurchase to access
  11. 11. Investment ImplicationsPurchase to access
  12. 12. 5-Year Scenario ModelsPurchase to access

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